Muscat – Winter tourism in Oman is witnessing solid growth in visitor numbers, hotel occupancy and revenues, according to data released by the Ministry of Heritage and Tourism.
The winter season, which runs from October to April, has seen increased demand from the domestic market, GCC countries and key European markets, notably Germany, France and Italy.
The ministry said revenues of three- to five-star hotels rose 22.2% in 2025 to about RO297.3mn. Total hotel guests reached 4.6mn, up 4.6% compared with the previous year.
Domestic tourism remained a key pillar of the sector. Around 14mn local visits were recorded in 2025, with higher spending levels supporting overall performance.
Hotel infrastructure expanded as well. The number of hotel establishments rose to 1,368 in 2025 from 1,022 a year earlier. Total rooms increased to 38,390, marking 8.7% growth. Authorities issued 383 initial approvals for new projects, while 114 hotels are under development and expected to open in 2026 and 2027.
Investments in integrated tourism complexes exceeded RO11.5bn, reflecting continued investor interest.
Industry executives said occupancy and average room rates improved across key destinations.
Saeed bin Masoud Al Hanzali, Operations Manager at Crowne Plaza Duqm, said the hotel recorded higher occupancy compared with last year, driven by local, GCC and European demand. “Operational indicators showed improvement in occupancy levels and average room rates, which contributed to tangible revenue growth,” he said, noting a balance between business travel linked to Duqm’s economic projects and leisure tourism.
At The Chedi Muscat, occupancy exceeded 85% during the winter period, according to Fahad bin Mohammed Al Husseini, Director of Sales and Government Relations. He attributed the rise to promotional campaigns, participation in international exhibitions and broader access to tourism-exporting markets, including Europe, Russia and China.
In Musandam, Atana Hotels and Resorts reported a 7% increase in occupancy compared with last year. Tariq bin Ali Al Sahlani, General Manager, said weekday occupancy ranged between 70% and 72%, rising to 90–93% on weekends. Average revenue per room grew 8%, supported by higher demand for accommodation and leisure packages.
In Dhofar, Crowne Plaza Resort Salalah reported stronger early bookings and longer average stays. General Manager Maher Bahsoon said the property saw growth from European and CIS markets, supported by additional direct charter flights to Salalah.
Officials and industry representatives said expanded air connectivity, product diversification and targeted promotion contributed to the improved performance, positioning Oman for sustained growth in future seasons.
