MUSCAT : Reaffirming its commitment to strengthening customer proximity and supporting Oman’s evolving economic landscape, Sohar International has commenced operations at its new branch in Al Mouj — one of the Sultanate’s most prominent residential and commercial destinations. The branch is strategically located within Al Mouj Walk, positioning the bank at the heart of a vibrant lifestyle and commercial hub.
This forms part of the bank’s ongoing network optimization strategy. The Al Mouj branch represents a strategic enhancement to Sohar International’s physical presence, reinforcing its focus on accessibility, relationship-led banking, and service excellence in high-growth, mixed-use communities. As customer expectations continue to evolve alongside digital transformation, the bank remains committed to maintaining a balanced model that integrates digital capability with meaningful in-person engagement.
Commenting on the branch opening, Abdul Qadir Al Sumali, Chief Retail and Premier Banking Officer at Sohar International, said: “While digital banking continues to reshape how customers interact with financial services, proximity and personalized engagement remain fundamental to building trust and long-term relationships. Our presence in Al Mouj reflects a deliberate and data-driven approach to network expansion — positioning our services within vibrant communities where lifestyle, commerce, and economic activity converge. This branch enables us to deepen engagement, enhance advisory interaction, and deliver a seamless, relationship-centric banking experience.”
The Al Mouj branch offers Sohar International’s comprehensive suite of banking services, catering to both individual and business customers across their day-to-day and more advanced financial needs. Services include account opening, card issuance, deposits, financing solutions, and advisory support, delivered by a team of experienced banking professionals committed to providing informed and responsive guidance. Designed in line with Sohar International’s contemporary brand identity, the branch reflects clarity, professionalism, and operational efficiency, ensuring a consistent service standard across the bank’s physical network.
The establishment of the Al Mouj branch forms part of Sohar International’s broader network development framework, guided by customer concentration, economic activity patterns, and long-term service demand. Through this measured and disciplined approach, the bank continues to evolve its footprint responsibly — balancing growth with governance, relevance with accessibility, and innovation with relationship continuity — while reinforcing its role within Oman’s dynamic banking landscape.
