MUSCAT : New World Autos LLC – SINOTRUK has reached a significant milestone in the Sultanate’s commercial vehicle sector with the delivery of a major fleet to M/s Sultan Bin Soud Bin Ahmed Al-Shidany Trading LLC. This substantial order of 40 vehicles marks a period of rapid growth for the SINOTRUK brand in Oman and underscores the increasing trust that leading local enterprises place in the distributor’s heavy-duty solutions.
The newly delivered fleet consists of 30 units of the SINOTRUK MAX 6×4 Prime Movers and 10 units of the HOWO TX 4×2 Medium-duty trucks. These vehicles are specifically engineered to handle the rigorous demands of Oman’s industrial landscape, providing the power and durability required for large-scale operations. The acquisition is a central part of M/s Sultan Bin Soud Bin Ahmed Al-Shidhany Trading LLC strategy to expand its capacity across the Oil & Gas, transport and logistics sectors, ensuring they remain competitive as market demand rises.
A high-level handover ceremony was held in Muscat to mark the official delivery of the fleet. The event was attended by senior leadership from Saud Bahwan Group and New World Autos, including Abdullah Mohamed Bahwan – Chief Executive Officer, Saud Bahwan Group and V. Meganathan – Business Head NWA SINOTRUK. They were joined by Mr. Allen Zhou, SINOTRUK’s Area Manager for the Middle East, to formally deliver the fleet to Mr. Sultan Saud Ahmed AL Shidhani – Chairman , Mr. Ahsan Hussein – Procurement Manager of M/s Sultan Bin Soud Bin Ahmed Al-Shidhany Trading LLC. This gathering of top executives highlighted the strategic importance of the growing partnership.
The success of this delivery reflects the broader market acceptance of SINOTRUK vehicles within Oman’s most demanding industries. From infrastructure development to mining and large-scale logistics, the brand has proven its reliability in harsh environments. New World Autos LLC has successfully positioned SINOTRUK as a preferred choice for fleet operators who prioritize performance and cost efficiency, further solidifying its presence in the heavy-duty truck segment.
Speaking on the partnership, the Chairman of M/s Sultan Bin Soud Bin Ahmed Al-Shidany stated: “We have a good track record with SINOTRUK, which is why we have chosen these vehicles for heavy-duty applications. We look forward to strengthening our relationship with SINOTRUK and New World Autos LLC as we have several expansion plans for 2026 and beyond.”
This major fleet delivery further solidifies SINOTRUK’s brand presence in Oman and contributes to its expanding market share in the Heavy-Duty Truck (HDT) segment. As more established Omani companies choose SINOTRUK for fleet expansion, the brand continues to strengthen its position as a trusted and competitive force in the country’s commercial vehicle industry. The growing adoption of SINOTRUK vehicles by prominent fleet operators reflects the brand’s increasing market acceptance and proven performance in demanding environments such as Oil & Gas, infrastructure development, mining, and large-scale logistics operations.
As the distributor of SINOTRUK in Oman, New World Autos LLC continues to drive the momentum of SINOTRUK in the region. New World Autos LLC supports its expanding customer base through its operational facilities, including its service and spare parts center in Al Mawaleh, along with its growing nationwide after-sales partnerships. The company’s focus on speed, expertise and reliable parts has been key to building lasting customer relationships and driving growth.
