Muscat: Demonstrating its continued commitment to creating meaningful community impact, Sohar International collaborated with the Health Endowment Foundation (Athar) and the Omani Women’s Association – Boushar Branch to further strengthen healthcare infrastructure while expanding opportunities that support sustainable livelihoods. This initiative reflects the bank’s ongoing investment in programs that deliver measurable and lasting value to society.
Commenting on the initiative, Dr. Mazin Mahmood Al Raisi, Chief Marketing Officer at Sohar International, said, “Ramadan is a time that reminds us of the importance of collective responsibility and giving back to our communities. At Sohar International, we believe meaningful impact comes from supporting initiatives that address real community needs. Through our partnership with Athar and the Omani Women’s Association – Boushar Branch, we are proud to contribute to strengthening healthcare services while also supporting opportunities that empower women and promote sustainable livelihoods. We remain committed to initiatives that deliver lasting value and support the well-being and resilience of our communities.”
In partnership with Athar and in alignment with the Ministry of Health, Sohar International facilitated the funding and official handover of a fully equipped ambulance to Al Ihsan Charity Association. The initiative aims to enhance the availability and responsiveness of emergency medical services, enabling faster intervention and improved support for communities in need.
Complementing its healthcare support, Sohar International also extended its backing to the Omani Women’s Association for the implementation of ‘Itqan’, a strategic training program aimed at empowering Omani women through values-based development and skills-focused capacity building. The initiative supports participants, equipping them with the tools required to transform traditional crafts into sustainable home-based enterprises. By bridging heritage skills with structured business guidance, the program seeks to foster income-generating opportunities while contributing to greater household income stability and strengthened family resilience.
Through initiatives of this nature, Sohar International continues to embed its investments within a long-term model of value creation. The bank integrates community engagement into its strategic priorities, ensuring that social responsibility remains closely aligned with its broader institutional mandate and governance philosophy. By aligning financial strength with societal advancement, Sohar International affirms its role as a forward-looking partner contributing meaningfully to Oman’s evolving development landscape and national progress objectives.
