CUPERTINO : Apple announced a series of new low-cost devices, including a more affordable iPhone and an entry-level MacBook, as part of a week of major product announcements.
The launch is aimed at attracting a broader segment of consumers looking for the Apple ecosystem at a lower price point while maintaining the company’s design and performance standards.
CEO Tim Cook said the new devices are designed to make Apple’s technology available to a wider range of users, particularly in emerging markets where demand for premium devices remains strong but is more price sensitive.
Industry analysts say the strategy could help Apple strengthen its market share and compete more effectively in the mid-range smartphone and laptop space.
For all the latest news from Oman and GCC, follow us on Twitter, Instagram and LinkedIn, like us on Facebook and subscribe to our YouTube page, which is updated daily.
